Overview
Exposure by publication month
Interactions by publication month
Engagement rate by publication month
Content mix
Content pillars
Engagement rate by content pillar
Top posts · interactions
Platform breakdown
Publishing & distribution
Median exposure per post
Engagement rate
Monthly historical context
Performance metrics · side by side
| Metric | Comparison | Focus | Change |
|---|
Content pillar effectiveness
Volume, median exposure, and engagement rate by pillar in the focus month. Strong one-off posts won't dominate the median.
| Pillar | Posts | Share | Median exposure | ER |
|---|
Reading this comparison
Posts behind the comparison
Select a month to inspect its posts in the Post Database. This view does not infer causality or enrollment outcomes.
| Date | Institution | Platform | Post | Format | Exposure | Interactions | Engagement rate | Profile visits | Visit rate | External taps | Tap rate | CTR |
|---|
Add an organic post
Only enter metrics your platform actually provides. Blank means unavailable or uncollected; zero means a measured zero.
Audience overview
Month-end audience size, net growth, and account-level trends.
Monthly follower growth
Month-over-month changes for each account. Missing months are not treated as zero.
Platform audience trends
Each platform has its own scale to make smaller changes visible. These lines show month-end audience totals.
Month-end follower snapshots
Enter a count once per account and month. Saving the same month updates its snapshot.
Audience history
| Month | Platform | Followers | Net change | MoM growth | YoY growth |
|---|
Export your data
Download all posts, measurement history, and follower snapshots as a portable JSON backup. Keep regular backups.
Export posts CSV
Export your latest post metrics in a spreadsheet-friendly format.
Import JSON backup
Restore or merge data previously exported from this app. Existing post IDs are updated, not duplicated. A preview and confirmation are shown before importing.
Data is stored securely in the shared Supabase database. Only the administrator can import or change records.
Data integrity
Measurement principles
Engagement rate: (likes/reactions + comments + shares + saves, using only available inputs) / platform exposure × 100. Instagram, TikTok, YouTube: views; Facebook: unique views; LinkedIn: impressions. This is a partial-interaction measure if a platform does not expose every interaction category; compare within compatible platforms and definitions.
CTR: link clicks / impressions × 100, only when both are reported. It is not interchangeable with link clicks divided by reach or video views.
Share rate and save rate: shares or saves / platform exposure × 100, when both values are available. External tap rate: external link taps / platform exposure × 100. External link taps are not automatically equivalent to link clicks used for CTR.
Follower growth: (current month-end followers − prior month-end followers) / prior month-end followers × 100. Requires consecutive monthly snapshots.
Missing vs zero: leave unavailable measurements blank; enter 0 only when the platform explicitly reports zero. Cross-platform comparisons are directional and should be interpreted carefully.
Reporting caveat: posts are grouped by publication month. The latest measurement snapshot may have been collected later; fair 7-day/30-day cohorts require standardized collection dates. This version preserves measurement history for future cohort reporting.
Privacy and hosting: this starter stores records locally in your browser. A production multi-device private deployment needs authentication, server-side authorization, hosted storage, and backups before entering institutional data.